Adriana “ADRI.V” Viverette also known as “The Go Getta” started as an intern at her hometown radio station at WBLK 93.7 FM. “The Go Getta” slogan has not only served as a motto for her life, but it has also become her PLAN FOR ACTION! At an early age ADRI.V realized that one must ASK, SEEK, and KNOCK for what they want and believe in. With this plan in pursuit, she began to grace the radio airways for the very same station that she once interned for at Townsquare Media in Buffalo New York, 93.7 WBLK.
ADRI.V was always known as the talkative little girl, with the gift of gab. It was as if she was born to be on the radio. Her love for music and entertainment came naturally at an early age, leading her to understand the realization that she NEEDED a career that involved both endeavors.
ADRI.V obtained a Master in Business Administration with a concentration in Marketing from Medaille College and a Bachelor of Arts in Communications with a Minor in Media Studies and two certifications in Public Relations, Advertising, and Journalism from the University at Buffalo. ADRI.V took full advantage of gaining all experience necessary while in college. She ran her college radio station as the general manager and was a host on her college tv station. In true Go Getta Spirit from high school through college, she interned at her local radio station, WBLK 93.7 FM, and television station WKBW News 7, Black Entertainment Television (BET) and Cable News Network (CNN).
She is the originator of “The Go Getta Mix” where she features DJ’s from Western New York, Southern Ontario and surrounding cities on 93.7 WBLK every Friday from 10PM-2AM. The Go Getta Mix popularity has grown and now has been syndicated to Albany, NY radio station at 99.1.WQHS and Rochester, NY 103.9 WDKX. In addition, ADRI.V is the host of her weekly top-ranked podcast called “The G Code with ADRI.V” where she features Go Gettas from all walks of life that discuss The Pretty, The Ugly and The Grind to Success. Growing her media imprint ADRI.V has also contributed on-air weekly to Sirius XM Hip Hop Nation as an entertainment reporter and daily TV host for ME-TV “The Buzz 716” on WBBZ-TV.